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Mobile phones are rapidly emulating the capabilities of desktop and notebook PCs, serving as one of the three screens of the Golden Triangle that captures a bulk of our attention and interaction.

As the social web evolves, attention is shifting away from destinations and migrating towards packaging and engendering micro experiences. These self-contained environments are delivered directly to individuals where their attention is focused, catering to their appetite for consumption. Whereas Websites served this function from the 90s until recently, it was the interactive, immersive banners that resided on Web pages, improving over time, from Web 1.0 to 2.0, that would set the stage for encapsulated activities delivered through an undercurrent of marketing and messages. These rich multimedia applets evolved along with the rise of the most formidable trends online today:

- Social
- Mobile
- Real-time

From widgets to social network applications to mobile apps, the road between a brand and the brand you isn’t as elusive as one might suspect. It’s paved by the profiles created in each social network, defined by behavior, en masse, and while the roads are open and often toll-free, their direction perpetually changes with technology and trends.

The Fusion of Branding with the Mobile Lifestyle

The road to mobile productivity and connectivity wasn’t born yesterday. Their rise to ubiquity was cat/> [...]

Mon Dec 07, 2009 04:50 am

With the first week of 2010 in the books, we thought we would take a look at the most popular posts of the new year in ReadWriteStart - our channel devoted to entrepreneurs. In this ReadWriteStart Weekly Wrapup, we've got tips for funding advice, keeping organized and building loyal communities, but be sure to check out the newest post in our new series "Never Mind the Valley," highlighting thriving startup communities outside of Silicon Valley.

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5 Web Apps To Keep Your Startup Organized

In a world where emails, phone calls, texts, and Tweets constantly bombard us, it is getting harder and harder to manage the firehose of data and information being thrust our way. For young companies to succeed this environment, it is imparitive they become organized and efficient lest they fall behind and quickly become overwhelmed.

While there is no shortage of online solutions, it can be hard to know which one is the right tool for the job, so here's a list of five web applicati/> [...]

Mon Jan 11, 2010 12:20 pm

Google is sharing its FTC Roundtable Comments document it submitted last week in response to the FTC's recent "Exploring Privacy" roundtable series. This series was designed for the discussion of ways to protect consumer privacy, and included leaders from government, advocacy, academia, and industry.

"Fair warning, it can be a bit of a dense document, particularly for the privacy layperson, says Will DeVries, Policy Counsel for Google. "But if you’ve ever wanted to know more about privacy at Google, then it’s definitely worth a read."

The document outlines Google's support for:

* Strong industry commitments to ensure transparency, user control, and security in Internet services for consumers. Self-regulatory standards, such as the recent work done in online behavioral advertising, have encouraged companies to innovate in the area of privacy and have enhanced user choices in the environment as a whole.

[...]

Tue Apr 20, 2010 04:55 am

Search is certainly an important part of one’s online presence and marketing experience. It’s not something we do beyond the basics at New Marketing Labs. Attending an event like Search Engine Strategies (referral link, but not affiliate) on March 22-26 in New York City is a good way to figure out what needs doing in that department.

Thanks to Search Engine Strategies for sponsoring [chrisbrogan.com] for January.

[...]

Mon Jan 11, 2010 12:20 pm

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